People do business with people that
they know and trust. As a solo entrepreneur, your goals will be to make
yourself known to your target market and then elevate the relationship
to the trust level. This process of building relationships can take many
forms. Take a few minutes to review what is working for you in this area.
Then consider these ideas to add to your relationship building toolkit.
30 Second Introduction
Have you upgraded your 30 second
introduction lately? If you haven’t revised it in the past year chances
are the impact may be stale. A new introduction can spark your own energy
which will show when you introduce yourself. Consider the use of powerful
action words such as create, design, compose, organize, generate, solve,
produce, and supply. Deliver it in front of a mirror and see what others
see.
What do you have to give?
We often think of what we want to
get from relationships. Things like a request for proposal, a new resource,
a potential alliance, or a business contact or sale. Flip this over and
consider what you are willing to GIVE to your network of potential customers.
Do you offer sample products or trial services? Do you have free information
that your target market can use? Can you provide a free evaluation of your
client’s current service provider? Keep in mind that building relationships
is a two way flow that begins with you. Approaching these relationships
in a giving, proactive mode is a terrific beginning.
Follow up, Follow up
The simple act of following up with
individuals that you meet for the first time will make you stand out. Very
few people use a consistent follow up method over a period of time. You
must have contact information in order to implement this step. Successful
follow up actions include handwritten notes (they stand out), e-zines,
newsletters, holiday or birthday cards, an article of interest, and invitations
to an event. Choose several actions that fit your personal style and do
them consistently. Watch your network grow as you demonstrate an interest
in building the relationship.
Tracking System
Consistency in building relationships
will be difficult to maintain without a method to capture and maintain
contact information in a practical way. This means being accessible and
easily updated for changes. Contact software such as ACT, Goldmine, and
Outlook were created for this purpose. Other options include business card
files, Rolodex, Palm Pilots, and planner systems such as Day-timer or Franklin.
Choose the system that fits your work style and schedule time for communication
with your contacts and maintenance of the database. This nut and bolts
step is an important part of building relationships over time.
Plant a Seed
Think of building relationships in
the same way as planting seeds. In order for the seeds to grow, they need
water, food, and sunlight over time. For relationships to grow, you provide
opportunities for your network to get to know you, what you provide, and
ultimately trust you with their business.
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